The benefits of having a strong social media presence


Posted By Allie Cuno on September 9, 2020

Perhaps you’ve seen Independence University’s (IU) tagline, “Online but never alone.” IU chose this statement to reflect its commitment in providing outstanding personal support to its students in their online education endeavors. With one-on-one tutoring, your own Success Team, Career Services, and various online resources, you never learn in isolation but have a personal cheering section supporting and assisting you every step of the way.

As a university that specializes in online learning, we also understand the additional support a robust social media presence can provide to our students, both during school and beyond.

The IU social network connection. At IU, we encourage interaction and making new friends with fellow online students through our social networks. Sharing personal experiences, discussing challenges, and offering solutions is a great way to interact with like-minded students, feel connected to others in your degree program, and learn helpful tips along the way.

Social media as a job search tool. We also encourage you to profile and market yourself online. Human resource managers and recruiters alike use social media to post jobs and accept job applications. Sites like LinkedIn can help employers get a better idea of potential job candidates by the way they present themselves online.

Social networking. Social media can provide other networking opportunities as well. Social networking should be a vital part of your job search, and it’s never too early to start expanding this channel. You can join industry conversations on Twitter, use Facebook friends lists, follow industry-specific hashtags, add your social profiles to your resume or website, and of course, let people know you are––or soon will be––looking for a job.1

As you expand your social media presence through such channels as Facebook, LinkedIn, Twitter, Instagram, or even your own website, what you say matters and could have a positive or negative effect on others, including future employers. Knowing that everything that goes online typically stays there forever, you’ll want to be sure to always put your best foot forward. Here are some do’s and don’ts2 to consider:

  • Be sure to let your personality and interest shine through. This helps employers get a glimpse of the unique individual you are and get a better feel for how you would fit in with the company culture.
  • Avoid offensive content, extremist views, or inappropriate photos. Remember that in social media, professional and personal lives are increasingly melding together. Don’t post anything you wouldn’t want your boss or future employer to see.
  • Ramp up the privacy settings on your personal accounts. This way your posts won’t be available to non-contacts. However, keep in mind that there’s no guarantee your content, even on privacy settings, will stay absolutely private.
  • Your social media presence should inspire pride, not regret. Make what you share stand out from the daily small talk and ramblings.
  • Don’t post things about others without their permission.
  • Don’t overshare. Value your readers’ time.
  • Delete any disparaging comments you’ve made about previous employers and colleagues.
  • Don’t post too frequently. Once a day or a few times a week is adequate.

If you are an IU student and would like to learn how to increase your social media presence to optimize your present or future job search, contact Career Services. [LINK: tel:+18009590541] Your Career Services adviser can help you develop a networking action plan for greater job search success.3

If you are not yet an IU student, call (800) 917-6391 today to learn more about our career-focused degree programs—from Associate’s to Master’s—earned 100% online with 24/7 anytime, anywhere flexibility. From healthcare and business to IT and graphic arts, we are eager to assist in finding the right degree program for YOU.


Allie Cuno is a human-interest writer for Center for Excellence in Higher Education (CEHE).

  1. https://www.forbes.com/sites/andrewarnold/2018/04/26/6-ways-to-leverage-your-social-network-while-job-hunting/#17fd4a0422ac
  2. These and other tips for maintaining a professional social media presence can be reviewed in their entirety at:
    https://www.realsimple.com/work-life/technology/communication-etiquette/social-media-etiquette-rules,
    https://www.moneycrashers.com/social-media-etiquette-tips-personal-business/
    https://online.queens.edu/online-programs/macomm/resources/managing-personal-vs-professional-identity-on-social-media
  3. The school does not guarantee a job. Gaining employment is the student’s responsibility.

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