Quick Info

Next Start
01/06/2020

Program Length
36 MONTHS

Next Start
01/06/2020

Program Length
36 MONTHS

Discover how digital marketing affects business with a specialized Business Administration degree online

Businesses can’t neglect the power of online digital marketing. With an online Bachelor’s degree in Business Administration with an emphasis in Marketing, you could gain the skills you need to launch a rewarding career.

You’ll learn about emerging technologies, using technologies for communication with internal and external stakeholders, leveraging technology for sales and marketing, and driving organizational and cultural change. You’ll also gain a solid foundation in key business areas such as accounting, sales, finance, and marketing.

POTENTIAL CAREERS

With an online Bachelor of Science in Business Administration with a Marketing emphasis, you could seek employment in a wide range of occupations1, such as:

  • Business manager
  • Operations manager
  • Marketing manager
  • Self-employed business owner

WHAT YOU WILL LEARN

IU's program in Business Administration with a Marketing emphasis teaches essential knowledge and skills,2 such as:

  • Technology in marketing
  • Accounting
  • Finance
  • Retail marketing
  • Entrepreneurship
  • Advertising
  • Operations management
  • Sales management
  • Human resources management
  • Influence and persuasion in business

Still Have Questions?

If you have questions about IU's online Bachelor of Science in Business Administration with a Marketing emphasis, you can get all the answers in the program overview.

Why Choose Independence University?

IU's online degree programs can help you prepare for employment in some of today's most rewarding job fields. Our programs are career-focused, without elective courses that you don't want or need, so you can finish your degree fast.

Earning Your Degree in Business Administration with a Marketing Emphasis: What to Expect

Take a more convenient path with your schooling by earning your degree online. At Independence University, we design our degree programs to be flexible so they fit into your life. Our degree in Business Administration with a Marketing emphasis can give you the skills you need to succeed in your future career.

Your Tools for Success

As a new business student, you’ll get a tablet (and keyboard) with your learning materials already uploaded to make your course work simple. In your fourth module, you’ll receive a laptop in your courses. Once you’ve graduated, you can keep both the laptop and the tablet!

How Your Courses Are Structured

To give you more flexibility in your studies, your courses will be set up in four-week modules. Each course will have weekly assignments, assessments, and discussion board posts. In addition, you’ll have a daily checkpoint that will be simple to complete, such as reading a business article and answering a question based on it.

In your courses, you’ll study lots of topics and skills such as:

  • Technology in marketing
  • Finance
  • Retail marketing
  • Advertising
  • Operations management
  • Sales management
  • Influence and persuasion in business

Some of the courses you’ll complete in your modules include Retail Marketing Organization and Processes, Consumer Behavior, Marketing Channels, and others.

On to Your Business Administration and Marketing Career: What You Can Expect

From interviewing tips, to resume building, to networking, you’ll have the support you need from our Career Services team.

Once you have completed your program, you’ll be ready to move into a rewarding career in business administration and marketing. Your potential career could include:

  • Business manager
  • Operations manager
  • Marketing manager
  • Self-employed business owner

Your success matters to us, so we’ve designed our curriculum, courses, and format to encourage that success. We want to make earning your degree in Business Administration with a Marketing emphasis an experience that changes your future for the better.