Discover how digital marketing affects business with a specialized Business Administration degree online
Businesses can’t neglect the power of online digital marketing. With an online Bachelor’s degree in Business Administration with an emphasis in Marketing, you could gain the skills you need to launch a rewarding career.
You’ll learn about emerging technologies, using technologies for communication with internal and external stakeholders, leveraging technology for sales and marketing, and driving organizational and cultural change. You’ll also gain a solid foundation in key business areas such as accounting, sales, finance, and marketing.
- Business manager
- Operations manager
- Marketing manager
- Self-employed business owner
WHAT YOU WILL LEARN
IU's program in Business Administration with a Marketing emphasis teaches essential knowledge and skills,2 such as:
- Technology in marketing
- Retail marketing
- Operations management
- Sales management
- Human resources management
- Influence and persuasion in business
Still Have Questions?
If you have questions about IU's online Bachelor of Science in Business Administration with a Marketing emphasis, you can get all the answers in the program overview.
Why Choose Independence University?
IU's online degree programs can help you prepare for employment in some of today's most rewarding job fields. Our programs are career-focused, without elective courses that you don't want or need, so you can finish your degree fast.
- Employment focused
- Path to a better career